My name is Ofer. I’m married to Maya and we have three kids. I am an entrepreneur and Maya cares for children with autism.
Four years ago, at age 35, without any notice, all of Maya’s hair dropped off (Alopecia Universalis). Only then, after speaking to Maya’s parents, did we discover that at the age of 5 Maya suffered from a single occasion of Patchy Alopecia (partial hair loss). At the time, no one had diagnosed this illness. It actually passed spontaneously and Maya did not know she was suffering from Alopecia.
Due to this tragic event, we studied the issue and realized that Alopecia Areata is unfortunately not researched enough due to a lack of sufficient economic interest on behalf of pharmaceutical companies. The conclusion was that we had to take the initiative!
We found we were not alone: Around the world there are millions of people diagnosed with this illness. Furthermore, those with Patchy Alopecia are at high risk of developing Alopecia Totalis or Alopecia Universalis.
As part of our search for a cosmetic solution, we came as far as Japan – a country characterized by a high proportion of people suffering from Alopecia and known for its technological advances, perfectionism and high emphasis on aesthetics. We found a company called Propia, which invented and patented a unique product specifically designed for hair loss, called Hair-Contact®. At the time, Hair-Contact® was only sold in Japan and in neighboring countries.
We also came across an American nonprofit organization, National Alopecia Areata Foundation (NAAF), which promotes medical research in this area. This foundation is mainly supported by donations, and therefore, we decided to find a way to help them help us.
At that point, we decided to take up the challenge and support NAAF by marketing Propia’s unique product in other countries and sponsoring NAAF with the proceeds: 10% of your purchase price will be donated to the National Alopecia Areata Foundation (NAAF). (The remaining profits will be diverted to medical research as well.)
Today you can buy Hair-Contact® and enjoy an aesthetic solution of the highest level and at the same time support the effort of finding a cure for this illness.
Yes, we are the only business in the world which is looking forward to being out of business!
Founded in 1984, Propia Co., Ltd., specializes in developing natural-looking and easy-to-maintain artificial hair. Propia created Hair Contact specifically for people living with Patchy Alopecia Areata.
Propia Co., Ltd.’s products adhere to our business philosophy, “wellbeing for health and heart,” by helping people look and feel their personal best in daily life.
The National Alopecia Areata Foundation (NAAF) serves the community of people affected by an autoimmune skin disease called alopecia areata that results in hair loss and emotional pain. NAAF is a 501(c)(3) nonprofit organization founded in 1981 and headquartered in San Rafael, CA. Federal Tax ID# is 94-2780249.
NAAF supports research to find a cure or acceptable treatment for alopecia areata, supports those with the disease, and educates the public about alopecia areata.